GMF 2012 - World Trade Fair Guide is the
most complete, up-to-date and reliable publication
in the trade (17,000 exhibitions recorded).
Distributed in 2,000 copies worldwide, the
GMF enjoys a wide circulation in Italy, a country
known for the disposition of its companies to take
part to international trade fairs. The
(exactly the same, only editorial pages and
advertising contents) is sent to more than 230,000
email addresses worldwide.
GMF is therefore the ideal instrument for
aimed at the international trade fairs market and
the Italian one in particular.
The buyers of GMF range from the small family
business to the large multi-national corporations,
in all trade areas. Important customers are also
the Chambers of Commerce, the regional Foreign
Centres of the Chambers of Commerce, the regional
Outlets for Internationalization and the Regional
Development Agencies (who buy several copies of the
guide and pages to advertise their promotional
activities), ICE Offices, Trade Associations
(industry, commerce, craftsmen, services), export
associations, foreign Chambers of Commerce and
foreign trade associations, fair organizers, stand
builders, shipping companies and other suppliers to
the fair industry and some particulars as well
(students, researchers, etc.).
Advertisers receive at least one issue of GMF as a
proof of the advertisement (minimum order amount
EUR 240.00 + Vat). With several advertisers we have
special agreements for the supply of the guide in
Many sample/trial copies are distributed to
perspective advertisers, to the media, hotels, and
during some exhibitions (leftovers of the previous
It contains information regarding exhibitions
from January to December of the reference year.
The date of the next edition of every exhibition is
published as well, where available. Information
about multi-year exhibitions are published
regardless of the year of carrying out.