Essen Motor Show Celebrates a Commanding Start-to-Finish Victory. Masses of Car Fans From All Over Europe Went on Pilgrimages to the Performance Festival
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GMF news - World Trade Fair Guide. Turin, December 13, 2018 – From December 1 to 9 (Preview Day: November 30), the Essen Motor Show 2018 aroused the enthusiasm of masses of car fans from all over Europe. More than 360.000 visitors went on pilgrimages to Messe Essen and ensured jam-packed halls even during the week. After a difficult car year, the more than 500 exhibitors were all the more pleased about the enormous interest in sporty series vehicles, tuning, motorsports and classic cars. The performance festival set new records in the Social Web too: The Essen Motor Show occupied the pole position amongst Europe's car fairs with over 245,000 fans on Facebook and topped the 50,000 mark on Instagram.
"This Essen Motor Show was a great declaration of love for cars. In addition to the sporty innovations and premieres, the visitors to Essen experience cars as cultural heritage. We are absolutely right with this positioning," Oliver P. Kuhrt, CEO of Messe Essen, summarised the festival success. The highlights in the range on offer included the new Ford Mustang Bullitt, Lexus UX F Sport Hybrid, Renault Mégane R.S. Trophy, Skoda Kodiaq RS and Volkswagen ID. R Pikes Peak. On the Preview Day, the TUNE IT! SAFE! initiative unveiled its new campaign vehicle: a BMW i8 by AC Schnitzer in an original police look. From now on, the plug-in hybrid sports coupé is advocating safe tuning.
Individualisation and Tuning Are Independent of the Drive Type
One subject at the Essen Motor Show was the orientation to e-mobility. Although the range on offer continued to be defined by the classic internal combustion engine, a lot of exhibitors simultaneously opened themselves up to sustainably driven vehicles. That is no obstacle to the tuning sector: "Individualisation and tuning are independent of the drive type," Constantin Buschmann, Chairman of the Board of the Association of Automobile Tuners, stressed on the occasion of the start of the fair. The scene presented itself in Essen in such a colourful and diverse way. A conspicuously high number of vehicles sparkled in colourful, often comic-inspired designs and the paintwork of a Ford Mustang even lit up with the music.
Apart from Germany, most fans went on pilgrimages to Essen from Austria, Belgium, France, Luxembourg and the Netherlands. Asked about the reasons for their visits, the majority of the surveyed people answered: "The Essen Motor Show is an experience." There were correspondingly long queues not only in the Motorsports Arena but also for the autograph sessions, the photo opportunities, the prize competitions, the racing simulators and the shows. 65 percent of the visitors were interested in tuning and lifestyle in particular, followed by motorsports, sporty series vehicles and classic cars. The Motorsports Arena in Hall 4, the tuningXperience in Hall 1A as well as the crazy cars and the design cars in Hall 3 were crowd pullers too.
80 Percent of the Visitors Made Purchases
Most of the visitors used the Essen Motor Show to make purchases or to place orders. 80 percent cranked up the Christmas business of numerous manufacturers and dealers. Not only accessories for cars but also many fashion articles were handed over the booth counters. Correspondingly, 88 percent of the visitors were, all in all, completely satisfied or satisfied with the range on offer at the performance festival, a considerable increase compared with the previous year (82 percent). In total, 90 percent were completely satisfied or satisfied with their visits to the Essen Motor Show. 90 percent would pass on recommendations for the performance festival. 91 percent are now already planning another visit to Essen.
The exhibitors also made outstanding assessments which, in almost all the points, turned out to be even better than in the past year. According to a preliminary evaluation, 90 percent were completely satisfied or satisfied with the numbers of visitors to their booths. In total, 96 percent were completely satisfied or satisfied with the numbers of visitors to the Essen Motor Show. 94 percent have reached their target groups and want to participate in the fair in the future too.
Catwalk Full of Stars and Celebrities on the Scene
See and be seen - that was the motto of the Essen Motor Show for numerous vehicle manufacturers and tuners. Celebrities from the media and sporting fields also visited Messe Essen in the past days: The celebrities spotted there included not only the President of the International Automobile Federation (FIA) and the former racing driver Jean Todt but also the Formula 1 reporter Kai Ebel as well as the model Sabrina Doberstein and the cult scrap dealer Peter Ludolf. On the first weekend, the Borussia Dortmund players Manuel Akanji and Roman Bürki visited the performance festival within the framework of a sponsor's event on the booth of the tyre manufacturer Hankook. Amongst other celebrities, motorsports fans were pleased about the American rally and rallycross driver Ken Block.
The preparations for the coming Essen Motor Show are in full swing: The next performance festival will be open at Messe Essen from November 30 to December 8 (Preview Day: November 29).
Further information: www.essen-motorshow.de
MESSE ESSEN GmbH
Messeplatz 1
45131 Essen I Germany
Presse-Kontakt I Press Contact
Tom Kraayvanger
Fon + 49.(0)201. 72 44-243
tom.kraayvanger@messe-essen.de
Presse-Assistenz I Press Assistance
Claudia Brügger
Fon + 49.(0)201. 72 44-244
Fax + 49.(0)201. 72 44-249
presse@messe-essen.de
Presse-Fotoservice I
Press Photo Service
Rainer Schimm
Fon + 49.(0)201. 72 44-247
rainer.schimm@messe-essen.de
www.messe-essen.de
www.essen-motorshow.de
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