PRESS RELEASE

Turin, 22 March 2007

More convenient, more functional, more readable and also more beautiful: so is the GMF-Word Trade Fairs Guide 2007, edited by Pianeta Srl.

GMF, now on its 39th edition, is the world leader publication, as the more complete and up to date publication of its kind (more than 16,000 exhibitions listed). As the editor-in-chief Giovanni Paparo explains "A little smaller size, 210 x 285 mm (against the previous 215 x 300 mm); glossy paper of 57 g/m2 for the editorial part and bible paper of 40 g/m2 for the calendars; a further compressing of tests, that allowed a reduction to few more of 700 pages, and that's how we went under one kg."

"This could seem a simple 'technical' change - says Paparo - but it brigns about important consequences as far the circulation is concerned. Thanks to the reduced weight, for instance, we were able to set a worldwide stardard price. So, thanks to those improvements, we are going to make more and more international the distribution of the GMF."

As ususal, the GMF devotes its cover to an important exhibition venue: this year it's the turn of CarraraFiere, which had a very successful 2006: in fact, there was a significant increase in exhibitions (+33%), and also as for visitors (+5%) and turnover (+2%). Activities has been expanded and a new 10,000 m2 exhibiting hall was inaugurated. As it is explaind in the editoria part of the Guide, CarraraFiere confirm its position as the showcase and the engine of the Tuscany Coast. Besides the cover story, the set of article at the beginning of the GMF 2007 illustrate the world of exhibitions, focusing on the leading countries of the sector (Germany, Italy, ...) and on some of the leading industries of the worldwide economy, such as Building-Plants and Textile-Fashion.

Thus, the GMF confirm itself as an essential business tool for all operators in the sector (event venues operators, event organizers, standbuilders, Chambers of Commerce, Associations, ...) who are interested in the continuous developments of the market, and mainly for all exhibiting companies, which need to get complete and precise information on which exhibitions, and on wich countries, they have to focus, in order to optimize their commercial strategies.

for information/purchase: 
Pianeta Srl, via Angelo Sismonda 32, 10145 Torino
www.expofairs.com info@expofairs.com
Tel 011747600 Fax 011747294
High resolution pictures are available at: http://www.expofairs.com/press/eng/immagini.htm