Turin, July 26th, 2006 - Pianeta Srl, the internatioanl leader publisher in the field of information about the world of exhibitions and congresses (it holds the most complete and up-to-date fairs database), put online the Nº 86/2006 issue of PRISMA.

This PRISMA issue holds the insert Italian Exhibition-Congress System. Besides a set of articles describing the national exhibition-congress system, the insert publishes also the exhibition calender, taking place in Italy in the second half of 2006 (in total 653 events listed).

The issue holds also a special insert devoted to Home, Gift, Art, Handicraft, Goldsmith and Antiques fairs.

"The cover of the magazine – says Mr Giovanni Paparo, Governing Director of Pianeta and Editor-in-Chief of PRISMA – and the cover story are devoted to Fiera Milano, and especially to the launch of Build UP Expo, the new exhibition of the building sector. This leading sector of the Italian economy is thoroughly analized in the isue, with articles devoted to the main Italian players (Bologna, Verona) and to the most important exhibition of the sector abroad: Paris’ Batimat"

"PRISMA is reproduced just the same on our portal www.expofairs.com – continues Mr Giovanni Paparo – and its contents are indexed by many searching tools, first of all Google. Also for this reason, we register more than 3000 complete downloads per month. 

Also through the presence at many international exhibitions (with a thorough distribution) PRISMA is more and more the international showcase of many economic sectors, which constitute the Italian excellence worldwide, offering to Italian firms a great opportunity to highlight their products and services in front of of a qualified audience. On the other hand, the magazine is a precious vehicle to communicate from abroad with Italian firms."

The next issue, devoted to MICE and Tourism, and to Gourmet, Nature, Wellness, will be sent to the press in September.

Possible advertisers find all useful information for their ad at: <A HREF="http://www.expofairs.com/prisma/moduli/pubblicita_eng.pdf">www.expofairs.com/prisma/moduli/pubblicita_eng.pdf</A>
and at: <A HREF="http://www.expofairs.com/prisma/repertori_aziende_eng.htm">www.expofairs.com/prisma/repertori_aziende_eng.htm</A>

To subscribe PRISMA:
<A HREF="http://www.expofairs.com/cedola_eng.htm">http://www.expofairs.com/cedola_eng.htm</A>